Samsung's push to Middle East and Africa business
The second quarter of this year saw a significant downturn in Samsung's smartphone market in the Middle East and Africa. However, the South Korean company is ahead of other brands. But earlier in the year, indications that their business growth in the Middle East-Africa had slowed somewhat in the second quarter. The company is currently looking at third-quarter sales. However, the company is worried about the way people around the world, including in India (business in Europe has also declined), are turning their backs on Samsung.
Pushing Samsung's business
According to Yang Wang, an analyst at CounterPoint, Samsung's smartphone sales in the Middle East and Africa have declined recently, despite good results earlier this year. One of the main reasons for this is that production in Vietnam has stopped due to the corona. The problem could persist into the third quarter of the year, a Counterpoint representative said.
As I said earlier, despite the downturn in business, Samsung still tops the market in terms of smartphone sales. In the April-June quarter, they pocketed 16 percent of the market. However, the company has not been able to get rid of the worries, as their market share has declined by about 20 percent annually.
The Chinese company is booming in terms of sales
However, the results of Chinese smartphone brands in Samsung's bad days are quite satisfactory. Like other parts of the world, they are dominating the Middle East market. For example, we can talk about Tecno mobile group. Owned by Transition Holdings of China, the brand ranks second in the mobile business in the Middle East and Africa. Although they had a market share of 6 per cent in the second quarter of last year, they have a market share of 13 per cent this year.
Third on the list is Xiaomi. The Chinese company has been able to expand its business around the world. They accounted for 11 percent of the Middle East-Africa market share this quarter. They had only 3 percent market share during this period last year.
With 10 and 9 per cent market share in their pockets, Itel and Infinix ranked fourth and fifth respectively. Note that these two companies are also owned by Transsion Holdings!
While all of the data presented above is true, it is worth noting that the smartphone business in Africa-Middle East has shrunk slightly (about 3 percent) recently compared to the beginning of the year. In the Middle East alone, smartphone sales fell 0.6 percent compared to the first quarter. In the case of Africa, the market contraction rate is 3.9 percent.
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